Privacy Policy

Thank you for choosing to be part of our community at The OQ Shop, legally recognized as Oral IQ, LLC (“Oral IQ”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or practices with regards to your personal information, please contact us at

When you visit and/or use our services, you trust us with your personal information. We take your privacy seriously. In this privacy policy we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it.

This privacy policy applies to all information collected through our website (such as, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the "Services").

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us. If the terms in this privacy policy are disagreeable, please discontinue use of our Sites and our services.



We collect personal information that you voluntarily provide to us when registering at the Services expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make and the products and features you use. The personal information we collect can include the following:

We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number) and the security code associated with your payment instrument. All payment data is stored by Shopify. You may find their privacy policy link(s) here:

All personal information provided to us must be true, complete and accurate, and you must notify us of any changes to such personal information.


Information automatically collected:

We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is needed to maintain the security and operation of our Services for internal analytics and reporting purposes.

Like many businesses we also collect information through cookies and similar technologies.


Information collected from other sources:

We may obtain information about you from other sources such as public databases, joint marketing partners and/or other third parties. Examples of the information we receive from other sources include: social media profile information, marketing leads, search results and links (including paid listings and sponsored links). We will inform you about the source and type of information we have collected about you within a reasonable period after obtaining the personal data, but at the latest within one month.




Personal information collected via our Services are used for a variety of business purposes described below. Information for these purposes is processed in reliance on our legitimate business interests in order to enter into or perform a contract with you, with your consent and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.


We use the information we collect or receive for the following purposes:

To facilitate account creation and logon processes. If you choose to link your account to a third party account (such as a Google or Facebook account), we use the information collected from those third parties to facilitate account creation and logon processes for the performance of the contract.

We and/or our third party marketing partners may use the personal information you send to us for our own marketing purposes if in accordance with your marketing preferences. You can opt-out of marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS" below).

We may use your personal information to send product, service and new feature information, as well as information regarding changes to our terms, conditions, and policies.

We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.

We post testimonials on our Services that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update or delete your testimonial, please contact us at and be sure to include your name, testimonial location and contact information.

We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.

We may use your information to administer prize draws and competitions when you elect to participate in competitions.

We may use your information to request feedback and to contact you about use of our Services.

We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).

We may use your information to enable user-to-user communications with each user's consent.

To enforce our terms, conditions and policies for business purposes.

If we receive a subpoena or other legal request, we may need to inspect data we hold to determine how to respond.

We may use your information for the purposes of managing our account and keeping it in working order.

We may use your information to provide you with the requested service.

We may use your information to respond to inquiries and solve any issues you might have with the use of our Services.

We may use your information for other Business Purposes such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience. We may use and store this information in an aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.



We may process or share data based on the following legal bases:

We may process your data when it is reasonably necessary to achieve our legitimate business interests.

When in a contractual relationship with you, we may process your personal information to fulfill the terms of our contract.

When required to do so we may disclose your information to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or subpoena (including in response to public authorities to meet national security or law enforcement requirements).

We may disclose your information if it is necessary to investigate, prevent or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf who require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service and/or marketing efforts. We may allow selected third parties to use tracking technology on the Services, enabling them to collect data about how you interact with the Services over time. This information may be used to analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties.

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.

We may use third-party advertising companies to serve ads when you visit the Services. These companies may use information about your visits to provide advertisements about goods and services of interest to you.



We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.



We will only keep your personal information as long as necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, it will be deleted or anonymized. If this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.



We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. Remember that nothing can be guaranteed as permanently 100% secure; although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. Only access services within a secure environment.



We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at



If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you have the right to complain to your local data protection supervisory authority. You can find their contact details here:

If you have questions or comments about your privacy rights, email us at


Account Information

If you would like to review or change the information in your account, or terminate your account, please notify us at any time at

Termination requests will result in deactivation and deletion of your account and all associated information from our active databases. Some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default but can be set to remove and reject cookies automatically. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. We may still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may notify us at any time at



Most web browsers mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) setting to prevent data about your online browsing activities to be monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such we do not currently respond to DNT browser signals or any other mechanism that automatically communicates tracking preferences. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.



California Civil Code Section 1798.83, known as the “Shine The Light” law, permits California residents to request and obtain from us, annually and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. California residents can submit a request in writing using the contact information provided below.

If you are under 18 years of age, reside in California and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. Please contact us using the information provided below. Be sure to include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services. Please be aware that your data may not be completely or comprehensively removed from our systems.



This privacy policy may be updated from time to time. Updated versions will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to stay informed of how we are protecting your information.

Last updated December 2020